Kajabi Review
A comprehensive analysis of Kajabi — the all-in-one platform for building and monetizing knowledge-based businesses, combining online courses, coaching, memberships, communities, digital products, websites, email marketing, sales funnels, automation, payments, and analytics. Trusted by 60,000+ creators worldwide.
Visit Official Website| Platform Name | Kajabi |
| Official Website | kajabi.com |
| Launch Year | 2010 |
| Headquarters | Irvine, California, USA |
| Company | Kajabi LLC (private) |
| Platform Type | All-in-One Knowledge Business Platform |
| Joining Fee | None — subscription required (from $179/mo) |
| Transaction Fee | 0% revenue share (payment processing fees apply) |
| Skill Requirement | Varies by product type |
| Minimum Payout | No universal fixed minimum (min payment $0.50) |
| Payment Methods (Creators) | Kajabi Payments, Stripe, PayPal |
| Affiliate Program | Yes (Growth & Pro plans only, creator-defined) |
| Mobile App | iOS & Android (student-facing; branded app on Pro/add-on) |
| Supported Countries | Worldwide (payment processor availability varies) |
| KYC Required | Yes — via payment processor |
| Customer Support | 24/7 Chat, Email, Help Center |
| Trust Score | 9.5 / 10 |
| Overall Rating | 4.5 / 5 |
| Ease of Use | ||
| Beginner Friendly | ||
| Earning Potential | ||
| Payment Reliability | ||
| Transparency | ||
| Customer Support | ||
| Long-term Reliability | ||
| Overall Rating |
Online Course Creators
Kajabi excels at hosting and selling video courses, drip content, quizzes, and now both evergreen and cohort-based courses. Ideal for educators, coaches, and experts who want to package knowledge into structured learning experiences.
Membership Site Owners
Build recurring revenue with tiered membership levels, exclusive content libraries, and community features. Kajabi handles payments, access control, and member management seamlessly.
Coaches & Consultants
Offer 1-on-1 or group coaching programs with scheduling, resource delivery, and client communication tools. Kajabi's pipeline builder helps convert leads into paying clients.
Digital Product Sellers
Sell ebooks, templates, audio files, and other digital downloads with automated delivery and secure checkout. No need for separate e-commerce plugins.
Podcasters & Content Creators
Host private or public podcasts, sell premium content, and build a community around your audience. Kajabi integrates podcast hosting with membership gating.
Entrepreneurs Building a Brand
Kajabi provides website builder, email marketing, sales funnels, and community features in one place — perfect for entrepreneurs who want a complete digital business infrastructure.
Those Seeking a Marketplace Audience
Kajabi does not have a built-in marketplace. You must drive your own traffic through marketing, social media, and email lists. If you rely on platform discovery, a marketplace like Udemy may be better.
Budget-Conscious Beginners
Kajabi's subscription starts at $179/month (annual billing: $143/month), which may be steep for those just testing the waters. Cheaper alternatives like Podia or Teachable may be more suitable for low-budget starters.
Those Who Need Advanced Customization
While Kajabi's website builder is powerful, it lacks the flexibility of open-source platforms like WordPress. Advanced developers may feel limited by the template-based approach, though custom code editor is available on higher plans.
Creators with Very Small Audiences
If you have no existing audience or email list, Kajabi's marketing tools won't magically generate sales. You'll need to invest time in building an audience before expecting significant revenue.
Kajabi is an all-in-one platform for building and monetizing knowledge-based businesses. Founded in 2010 by Kenny Rueter, the company has grown to serve over 60,000 creators in more than 120 countries, with creators collectively earning over $7 billion in sales. Headquartered in Irvine, California, Kajabi is privately held and has established itself as the industry leader in online course and membership site software.
Unlike marketplace platforms like Udemy or Skillshare, Kajabi gives you complete ownership of your brand, audience data, and revenue. You build your own website, host your own courses, manage your own email marketing, and process payments directly through Kajabi Payments or Stripe/PayPal — without paying any revenue-share transaction fees to Kajabi. The platform bundles website builder, course builder (evergreen & cohort), email marketing, sales funnels (Pipelines), membership management, community features, newsletter publishing, podcast hosting, and analytics into a single subscription.
Kajabi supports eight product types: evergreen courses, cohort courses, coaching, memberships, communities, newsletters, podcasts, and digital downloads. The platform's key differentiators include its user-friendly interface, robust marketing automation, and the ability to create complete sales funnels without third-party tools. Kajabi is trusted by well-known creators, best-selling authors, and professional coaches who value reliability, scalability, and a seamless user experience for their students.
Sign Up for a Trial or Plan
Kajabi offers a 14-day free trial (credit card required). Choose from three plans: Basic ($179/mo monthly, $143/mo annually), Growth ($249/mo monthly, $199/mo annually), or Pro ($499/mo monthly, $399/mo annually). No setup fees.
Build Your Website & Brand
Use Kajabi's drag-and-drop website builder to create a professional site. Choose from dozens of templates, customize colors, fonts, and layouts, and add your own domain name.
Create Your Products
Build one or more of eight product types: evergreen courses, cohort courses, coaching, memberships, communities, newsletters, podcasts, and digital downloads. Upload videos, add quizzes, set drip schedules, and structure access.
Set Up Payments & Checkout
Connect Kajabi Payments (built-in) or integrate Stripe/PayPal. Kajabi handles secure checkout, order bumps, upsells, subscriptions, payment plans, and trials. You keep 100% of sales minus payment processing fees.
Market & Sell with Pipelines
Use Kajabi's Pipeline builder to create automated sales funnels — landing pages, email sequences, and checkout pages. Launch campaigns, webinars, and promotions to convert visitors into paying customers.
Get Paid
When a customer purchases, funds are processed by Kajabi Payments or your connected Stripe/PayPal account. Payouts are deposited according to your processor's schedule (typically 2–3 business days, or instantly for a fee with Kajabi Payments).
Website Builder
Drag-and-drop builder with pre-designed templates, custom domains, SSL certificates, and mobile-responsive design. No coding required. Includes blog, landing pages, and full website.
Course Builder (Evergreen & Cohort)
Create unlimited courses with video hosting, quizzes, assessments, drip content, and progress tracking. Supports both self-paced evergreen courses and scheduled cohort-based courses (cohort on Growth & Pro).
Membership Sites
Build tiered membership levels with gated content, exclusive libraries, and recurring billing. Manage member access and engagement with community features.
Email Marketing
Built-in email marketing with automation sequences, broadcasts, tagging, and segmentation. No need for Mailchimp or ConvertKit. Manage up to 100,000 contacts depending on plan.
Pipelines (Sales Funnels)
Pre-built funnel templates for lead magnets, webinars, product launches, and free challenges. Automate the entire customer journey from opt-in to purchase.
Community & Coaching
Host a private community (like a Facebook group) inside Kajabi, or offer 1-on-1 coaching with scheduling and resource delivery. Keep everything under your brand.
Podcast Hosting
Host and distribute private or public podcasts directly through Kajabi. Gate episodes behind membership or sell premium podcast content.
Analytics & Reporting
Track revenue, conversion rates, student progress, email performance, and marketing metrics. Make data-driven decisions to optimize your funnels and content.
Kajabi Payments
Built-in payment processing with support for one-time payments, subscriptions, payment plans, trials, refunds, Apple Pay, Google Pay, and Buy Now Pay Later. No third-party processor required (though optional).
Newsletters & Downloads
Publish paid or free newsletters directly on Kajabi, and sell digital downloads like guides, templates, and checklists with automated delivery.
Kajabi supports eight distinct product types. Below is a detailed analysis of the most profitable ways creators can build sustainable income streams on the platform.
Evergreen & Cohort Courses
Create structured video courses on any topic. Evergreen courses are self-paced, while cohort courses run with a fixed schedule and group. Kajabi handles video hosting, quizzes, certificates, and progress tracking. Cohort courses require Growth or Pro plan.
Requirements: Expertise, video creation skills, marketing effort.
Advantages: High profit margins, scalable income, passive revenue potential.
Disadvantages: Upfront content creation time, competitive market.
Tip: Start with a mini-course or workshop to validate demand before investing in a full flagship course.
Membership Sites
Build recurring revenue with tiered membership levels offering exclusive content, community access, and ongoing value. Ideal for creators who can consistently produce new content.
Requirements: Consistent content creation, community management skills.
Advantages: Recurring revenue, strong customer loyalty, predictable income.
Disadvantages: Requires ongoing effort, churn management.
Tip: Offer a low-priced entry tier to attract members, then upsell to higher tiers with more access and personal interaction.
Coaching Programs
Sell 1-on-1 or group coaching packages, including scheduling, resource delivery, and client communication. Kajabi's pipelines help capture leads and automate booking.
Requirements: Professional expertise, coaching skills, client management.
Advantages: High ticket prices, personalized service, strong client relationships.
Disadvantages: Time-intensive, limited scalability (unless group coaching).
Tip: Use Kajabi's automation to deliver pre-work materials and freebies to coaching leads, increasing conversion rates.
Digital Downloads
Sell ebooks, templates, audio files, checklists, and other digital products with automated delivery and secure checkout. Low overhead and instant fulfillment.
Requirements: Ability to create valuable digital resources.
Advantages: Easy to create, no inventory, passive income.
Disadvantages: Lower price points usually, competition from free resources.
Tip: Bundle multiple downloads into a larger package or offer them as a tripwire upsell after a free lead magnet.
Podcasts (Premium Content)
Host public or private podcasts, monetize through memberships, sponsorships, or premium episodes. Kajabi allows you to gate podcast content behind paywalls.
Requirements: Audio production skills, engaging content.
Advantages: Growing audience base, multiple monetization options.
Disadvantages: Requires consistent publishing, building an audience takes time.
Tip: Offer a free public podcast to build trust, then sell a private premium feed with bonus episodes and community access.
Community Memberships
Create a paid community space where members interact, share ideas, and access exclusive resources. Kajabi's community feature replaces the need for Facebook groups.
Requirements: Niche expertise, community moderation skills.
Advantages: Recurring revenue, high engagement, strong brand loyalty.
Disadvantages: Requires active participation and moderation.
Tip: Combine community with other products (courses, memberships) to increase overall value and retention.
Newsletters
Build a paid or free newsletter audience directly within Kajabi. Publish regular written content, manage subscribers, and monetize through paid subscriptions or upsells.
Requirements: Writing skills, consistent publishing, niche expertise.
Advantages: Low production cost, strong audience engagement, growing trend.
Disadvantages: Requires consistent content, building subscriber base takes time.
Tip: Offer a free newsletter to build trust, then introduce a paid tier with exclusive content or community access.
Getting started with Kajabi is straightforward, but requires a subscription. Here's the step-by-step process:
Visit the Website
Go to kajabi.com and click "Start Free Trial" or "Pricing". Choose from three plans: Basic ($179/mo), Growth ($249/mo), or Pro ($499/mo). Annual billing saves about 20%.
Create Your Account
Sign up with your email, name, and password. You'll need to enter credit card details for the 14-day free trial (cancel anytime).
Choose a Template
Select from dozens of professionally designed website templates or start from scratch. Kajabi's templates are optimized for conversion.
Connect Payment Processor
Set up Kajabi Payments (built-in) or connect Stripe/PayPal. You'll need to provide basic business information for KYC verification. If using third-party processor, additional platform fees apply.
Start Building
Create your first product (course, membership, coaching, etc.), customize your website, and set up pipelines. Publish and begin marketing.
Kajabi's admin dashboard is clean and intuitive, providing a centralized hub for managing your entire digital business. Key sections include:
Products
Create and manage all eight product types: courses, cohort courses, coaching, memberships, communities, newsletters, podcasts, and downloads. Access content organization, drip settings, and pricing.
Website
Edit pages, blog posts, navigation, and theme settings. Customize your domain, SEO metadata, and global design elements.
Marketing
Email campaigns, automation sequences, forms, and pipelines. Create and manage funnels to convert leads into customers.
People
Manage contacts, segment audiences, track customer activity, and view purchase history. Import/export email lists. Contact limits vary by plan (2,500–100,000).
Analytics
Monitor revenue, conversion rates, product performance, email metrics, and affiliate sales. Generate reports for data-driven decisions.
Settings
Configure Kajabi Payments or third-party processors, account details, integrations (Zapier, API), user permissions, and notification preferences.
Kajabi Payments (Built-in)
Kajabi's native payment processor. Supports one-time payments, subscriptions, payment plans, trials, refunds, Apple Pay, Google Pay, and BNPL. Card processing fees: Basic 2.9%+$0.30, Growth 2.8%+$0.30, Pro 2.7%+$0.30. Instant payout available (1.5% fee, $0.50 min).
Stripe (Third-party)
Connect Stripe as an alternative. In addition to Stripe's own fees, Kajabi charges a platform fee: Basic 2%, Growth 1%, Pro 0.5%. Payouts typically 2–3 business days.
PayPal (Third-party)
Connect PayPal. Same third-party platform fee applies (2%/1%/0.5%). Buyers can pay via PayPal balance or cards. Payouts to PayPal balance instant, bank transfer 1–2 days.
Affiliate Payouts
Built-in affiliate system on Growth and Pro plans. Creators set commission rates and manage payouts manually (via PayPal or other methods). No automatic affiliate payout processing.
Customer Purchase
When a customer buys your product, the payment is processed by Kajabi Payments or your connected Stripe/PayPal account and held in your merchant account.
Funds Settle
Kajabi Payments settles funds according to its payout schedule (typically 2–3 business days). Stripe/PayPal settlements follow their standard timelines.
Automatic Transfer or Instant Payout
Set up automatic transfers to your bank on a daily, weekly, or monthly schedule. Or use Kajabi Payments Instant Payout for on-demand access (1.5% fee, $0.50 minimum).
Manual Withdrawal (if needed)
If your processor doesn't auto-payout, you can manually initiate a transfer from your Kajabi Payments, Stripe, or PayPal dashboard to your bank account.
Receive Funds
Funds arrive in your bank account. No universal fixed minimum withdrawal; Kajabi Payments requires a minimum transaction amount of $0.50. Verify with your processor for any local bank minimums.
| Kajabi Payments (Basic) | 2–3 days | 2.9% + $0.30 per transaction |
| Kajabi Payments (Growth) | 2–3 days | 2.8% + $0.30 per transaction |
| Kajabi Payments (Pro) | 2–3 days | 2.7% + $0.30 per transaction |
| Third-party processor (Stripe/PayPal) + Kajabi fee | 2–3 days | Processor fee + Kajabi fee (2%/1%/0.5%) |
| Instant Payout (Kajabi Payments) | Instant | 1.5% fee, $0.50 minimum |
| Sales Tax (US, optional) | — | $0.15 per transaction |
| Invoicing | — | +0.4% per invoice |
| Manual card entry | — | +0.5% |
| Currency conversion | — | +1% |
Kajabi has a strong track record of payment reliability, with creators collectively earning over $7 billion on the platform. Because Kajabi uses its own Kajabi Payments system or established processors like Stripe and PayPal, the actual money movement is handled by trusted financial institutions with proven infrastructure. Creators have direct access to their funds via their processor dashboard, and payouts are automatic and consistent.
Payment proof is widely available across social media, Kajabi's own success stories, and independent reviews. Many creators publicly share revenue dashboards and income reports. The absence of revenue-share fees means creators keep more of their revenue, a major selling point. The platform's 14-year history and large user base further validate its reliability.
While Kajabi itself is private, its financial stability is indirectly demonstrated through its longevity, continued product development, and high customer retention. Kajabi Payments and Stripe/PayPal are PCI-DSS compliant and trusted by millions of businesses worldwide, ensuring that payment processing is secure and dependable.
Company Transparency
Kajabi is a privately held company, so it is not required to disclose financial statements publicly. However, the company has been transparent about its growth, user base, and product roadmap. Leadership is visible and active in the creator community. Kajabi maintains a comprehensive help center, clear terms of service, and a detailed privacy policy. The platform is GDPR compliant and offers data processing agreements for EU customers.
Security Analysis
Kajabi employs industry-standard security measures including SSL encryption, two-factor authentication, and regular security audits. Payment information is processed by Kajabi Payments (or Stripe/PayPal if chosen), never stored on Kajabi's servers. The platform is PCI-DSS compliant through its payment processors. Kajabi also offers features like custom domains with SSL, secure video hosting (AWS), and role-based user permissions.
Buyer & Seller Protection
Since Kajabi is not a marketplace but a platform for your own business, traditional buyer/seller protection doesn't apply in the same way. However, Kajabi provides tools to manage refunds, chargebacks, and customer disputes directly through Kajabi Payments or Stripe/PayPal. The platform's terms of service protect your content from unauthorized distribution (to the extent possible) and allow you to set your own refund policies. Kajabi's customer support assists with platform-related issues but does not mediate payment disputes — those are handled by the payment processor.
- All-in-one platform — website, courses, email, funnels, community, podcast, newsletters
- No revenue-share transaction fees (only payment processing fees)
- Keep 100% of your revenue and own all customer data
- Built-in Kajabi Payments with competitive processing rates (2.7%–2.9% + $0.30)
- Professional templates and drag-and-drop builder — no coding required
- Built-in email marketing with automation and segmentation (saves on Mailchimp/ConvertKit costs)
- Powerful sales funnel builder (Pipelines) with pre-built templates for launches and webinars
- Eight product types: courses, cohort courses, coaching, memberships, communities, newsletters, podcasts, downloads
- Built-in affiliate program management (Growth & Pro plans)
- Recurring billing and membership management are seamless
- Hosted video with secure streaming and no third-party hosting costs
- Private community feature replaces the need for Facebook groups
- Podcast hosting with gating capabilities
- Newsletter publishing built-in
- 24/7 customer support via chat and email
- Scalable — handles large member bases and high traffic
- Custom branded mobile app (included in Pro, $199/mo add-on for other plans)
- Regular product updates and new features (AI tools emerging)
- Strong affiliate program for Kajabi itself (30% recurring commissions)
- Higher starting price than many competitors ($179/month minimum)
- No built-in marketplace — you must drive your own traffic
- Third-party payment processor incurs additional Kajabi platform fee (2%/1%/0.5%)
- Limited design flexibility compared to WordPress or custom development (custom code editor only on higher plans)
- Feature limits by plan: Basic has 5 products, 2,500 contacts, no affiliates, no cohort courses, no advanced automations
- No native phone support — chat and email only
- Payment processing fees still apply despite no revenue share
- Steep learning curve for advanced features like pipelines and automation
- No free plan — trial requires credit card
- Email deliverability can be an issue for some users (shared IPs)
- Community feature lacks some advanced moderation tools
- Analytics could be more detailed compared to dedicated tools like Google Analytics
Kajabi is known for excellent customer support, offering 24/7 live chat and email support on all plans. Response times are typically fast, with chat available around the clock. The help center contains extensive documentation, video tutorials, and step-by-step guides. Kajabi also hosts regular webinars and has a large Facebook community where users can ask questions and share tips.
While phone support is not available, the quality and speed of chat support are generally praised by users. Higher-tier plans may receive priority support, but even basic plans get responsive help. For technical issues, Kajabi's support team can escalate to engineering when needed.
Kajabi delivers a polished and professional user experience, both for creators and students. The admin dashboard is well-organized and intuitive, with a logical navigation structure. The website builder uses a modern drag-and-drop interface that is easy for non-technical users. The course builder is straightforward, allowing you to upload videos, add lessons, and organize modules with ease.
The student-facing experience is excellent, with a clean interface, progress tracking, and mobile app support. Kajabi's templates are conversion-optimized, and the platform automatically creates a seamless checkout process. The pipeline builder is powerful but may require a learning curve for those new to sales funnels.
Areas for improvement include more granular design control (advanced CSS access limited without custom code), better email deliverability metrics, and more flexible community moderation tools. Overall, the user experience is among the best in the industry.
- Online course creators who want to sell and deliver courses under their own brand (evergreen or cohort)
- Coaches and consultants looking to package their expertise into digital products
- Membership site owners seeking recurring revenue and community features
- Digital product sellers (ebooks, templates, audio) who want a simple checkout
- Podcasters who want to monetize premium content and build a private community
- Newsletter writers who want to build a paid audience
- Entrepreneurs who want an all-in-one solution to avoid juggling multiple tools
- Creators with an existing audience or email list ready to monetize
- Those who value owning their customer data and keeping 100% of revenue
- Marketers who need built-in sales funnels, email automation, and analytics
- Beginners with no audience or email list who expect Kajabi to bring them traffic
- Those on a very tight budget (cheaper alternatives exist with fewer features)
- Creators who prefer a marketplace model where the platform drives discovery (e.g., Udemy)
- Users who need advanced customization beyond templates (WordPress may be better)
- Those uncomfortable with subscription costs regardless of sales volume
- Creators who only need a simple landing page and email list (overkill for them)
- Businesses requiring complex multi-vendor e-commerce (Kajabi is not a full e-commerce platform)
- Sellers of very low-priced items (e.g., $5 ebooks) where subscription cost outweighs revenue
Kajabi creators' earnings vary widely based on niche, audience size, pricing, and marketing effectiveness. Unlike marketplace platforms where you compete for visibility, your earning potential on Kajabi is directly tied to your ability to attract and convert your own audience. The following estimates reflect realistic ranges based on creator reports and industry data.
| New Creator (first 6 months) | $0–$2,000/month |
| Part-time Creator (10–20 hrs/week) | $1,000–$5,000/month |
| Full-time Creator (30–40 hrs/week) | $5,000–$20,000/month |
| Established Creator with Email List | $10,000–$50,000+/month |
| Top Kajabi Creators | $50,000–$500,000+/month |
| Entry-level Digital Products | Lower initial earning potential |
| High-ticket Coaching/Courses | Higher earning potential |
- Build an email list before launching — use lead magnets, free challenges, or webinars to capture leads before your product is live.
- Validate your idea with a pre-sale or pilot — offer a limited version of your product to test demand before full creation.
- Use pipelines to automate your sales funnel — set up automated sequences from opt-in to purchase to nurture leads 24/7.
- Offer multiple price tiers — provide a low-ticket entry product (e.g., $27 ebook) and upsell to a high-ticket course or coaching package.
- Leverage order bumps and upsells — add one-click offers on your checkout page to increase average order value.
- Create a membership or recurring revenue stream — this provides predictable income and increases customer lifetime value.
- Host webinars regularly — live events convert well for high-ticket offers and build authority.
- Use Kajabi's affiliate program (Growth/Pro) to recruit partners — incentivize others to promote your products for a commission.
- Optimize your website for SEO — create blog content that ranks in search engines to drive organic traffic.
- Repurpose content across formats — turn a course into a podcast, YouTube videos, or a book to reach wider audiences.
- Engage with your community regularly — active communities reduce churn and encourage referrals.
- Track analytics and iterate — monitor conversion rates and email metrics, then adjust your funnels and messaging accordingly.
- Invest in professional design — high-quality visuals and branding increase trust and conversion.
- Run paid ads strategically — once you have a proven funnel, scale with Facebook or Google ads.
- Utilize Kajabi Payments to reduce fees — using built-in processing avoids third-party platform fees and often offers better rates on higher plans.
Platform Rules to Follow
General Safety Recommendations
- Enable two-factor authentication on both Kajabi and your payment processor accounts
- Use a strong, unique password and consider a password manager
- Regularly back up your course content and email lists
- Monitor your Kajabi analytics and payment processor dashboards for suspicious activity
- Set clear refund policies and communicate them to customers to reduce disputes
- Keep your software and integrations up to date (e.g., Zapier connections)
- Be cautious of phishing emails pretending to be from Kajabi or Stripe
| Platform | Transaction Fee | Difficulty | Min Payout | Best For | Trust Score |
|---|---|---|---|---|---|
| Kajabi | 0% revenue share (processing fees apply) | Easy–Moderate | No fixed min | All-in-one knowledge business | 9.5/10 |
| Teachable | 0–5% | Easy | $0 | Course creation | 8.5/10 |
| Thinkific | 0% | Easy | $0 | Course creation | 8.5/10 |
| Podia | 0% | Easy | $0 | Digital products & webinars | 8.0/10 |
| Kartra | 0% | Moderate | $0 | Advanced funnels & automation | 8.0/10 |
| ClickFunnels | 0% | Moderate | $0 | Sales funnels | 8.0/10 |
| Mighty Networks | 0% | Easy–Moderate | $0 | Community & memberships | 8.5/10 |
| WordPress + LMS | 0% | Hard | $0 | Full customization | 9.0/10 |
Is Kajabi legit?
Yes. Kajabi is a legitimate, established software company founded in 2010, with over 60,000 active creators and $7 billion in creator earnings. It is privately held but has a strong reputation and is widely used by professional creators, authors, and coaches.
How much does Kajabi cost?
Kajabi offers three plans (billed annually): Basic at $143/month, Growth at $199/month, and Pro at $399/month. Monthly billing is available at $179, $249, and $499 respectively. A 14-day free trial is available with a credit card.
Does Kajabi take a percentage of sales?
No revenue-share transaction fee. Kajabi does not take a percentage of your sales. However, payment processing fees apply (via Kajabi Payments or third-party processor). If you use a third-party processor, Kajabi adds a platform fee of 2% (Basic), 1% (Growth), or 0.5% (Pro) in addition to the processor's fees.
Can I sell anything on Kajabi?
Kajabi is designed for digital products and services — online courses (evergreen and cohort), memberships, coaching, communities, newsletters, podcasts, and digital downloads. It is not suitable for physical products or complex e-commerce with inventory management.
Do I need a separate email marketing tool?
No. Kajabi includes built-in email marketing with automation, broadcasts, and segmentation. This can replace tools like Mailchimp or ConvertKit, saving you money.
Can I use my own domain name?
Yes. Kajabi allows you to connect a custom domain (e.g., yourname.com) and provides SSL certificates for secure browsing.
Does Kajabi have a mobile app?
Yes, Kajabi offers a student-facing mobile app for iOS and Android. A custom branded mobile app is available on the Pro plan or as a $199/month add-on for other plans.
How do I get paid on Kajabi?
You connect Kajabi Payments (built-in) or Stripe/PayPal. When customers purchase, funds are processed by those providers and deposited into your merchant account. Payouts to your bank typically occur within 2–3 business days, or instantly with a fee via Kajabi Payments.
Can I run an affiliate program on Kajabi?
Yes, but only on Growth and Pro plans. Kajabi's built-in affiliate system lets you recruit affiliates, set commission rates, and track sales. You manage affiliate payouts manually (via PayPal or other methods). Kajabi does not operate like a public affiliate marketplace.
Is Kajabi good for beginners?
Kajabi is beginner-friendly in terms of interface, but the cost (starting at $179/month) and the need to drive your own traffic can be challenging for absolute beginners with no audience. It is best suited for those who already have some following or are committed to building one.
What is the difference between Kajabi and Teachable?
Kajabi is an all-in-one platform (website, courses, email, funnels, community, podcast, newsletters), while Teachable focuses mainly on course creation and delivery. Kajabi has no revenue-share fees, whereas Teachable charges transaction fees on lower plans. Kajabi is more expensive but offers more features.
Can I cancel my Kajabi subscription anytime?
Yes. You can cancel your subscription at any time from your account settings. Your content will be retained for a period, but access to the platform features will be revoked after cancellation. Export your data before cancelling.
Does Kajabi offer a money-back guarantee?
Kajabi offers a 14-day free trial. After that, there is no long-term money-back guarantee, but you can cancel monthly subscriptions at any time.
Is Kajabi good for podcasters?
Yes. Kajabi includes podcast hosting as a built-in product type. You can publish public or private podcasts, gate episodes behind paywalls, and monetize directly through the platform.
What is Kajabi Payments?
Kajabi Payments is the built-in payment processing system that supports one-time payments, subscriptions, payment plans, trials, refunds, Apple Pay, Google Pay, and Buy Now Pay Later. It often provides better rates than third-party processors and avoids the additional platform fee.
Are there any additional fees besides the subscription?
Yes. Payment processing fees apply (Kajabi Payments or third-party). If using a third-party processor, an additional Kajabi platform fee (2%/1%/0.5%) applies. Optional services like instant payouts, invoicing, and sales tax have extra fees. Always check current fee schedules for your country.
Final Verdict
Kajabi is a premium, all-in-one platform that empowers creators to build, market, and sell digital products under their own brand — with no revenue-share fees and complete ownership of their business.
Kajabi stands out for its comprehensive feature set, user-friendly interface, and reliable performance. The introduction of Kajabi Payments and the expansion to eight product types (including newsletters and cohort courses) make it a versatile solution for knowledge-based businesses. The absence of revenue-share fees is a major advantage, though payment processing fees still apply. The built-in email marketing, sales funnels, and community features eliminate the need for multiple third-party tools, simplifying operations and reducing costs. While the subscription price is higher than some competitors, the value delivered justifies the investment for serious creators.
Drawbacks include the lack of a built-in marketplace, limited design flexibility, and the need to drive your own traffic. However, these are inherent to a platform that gives you full control and ownership. For creators committed to building their own audience and brand, Kajabi remains the gold standard in online course and membership platforms.
Kajabi is highly recommended for entrepreneurs, coaches, and content creators who want a robust, all-in-one solution to monetize their expertise and build a sustainable digital business.
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